Our 2030 Targets

Our targets underpin our 10-year action plan to help create a more inclusive and sustainable world.

Spirit of Progress Targets

We are committed to promoting a positive role for alcohol; to championing inclusion and diversity; to preserving the natural resources on which our long-term success depends; and making a positive contribution to the communities in which we live, work, source and sell.

Promote positive drinking


  • Champion health literacy and tackle harm through DRINKiQ in every market where we live, work, source and sell
  • Scale up our SMASHED partnership, and educate 10 million young people, parents, and teachers on the dangers of underage drinking
  • Extend our UNITAR partnership, and promote changes in attitudes to drink driving reaching 5 million people
  • Leverage Diageo marketing and innovation to make moderation the norm – reaching 1 billion people with dedicated Responsible Drinking messaging
Champion inclusion and diversity


  • Champion gender diversity with an ambition to achieve 50% representation of women in leadership roles by 2030*
  • Champion ethnic diversity with an ambition to increase representation of leaders from ethnically diverse backgrounds to 45% by 2030*
  • We will use our creative and media spend to support progressive voices, measuring and increasing the percentage spend year on year
  • Accelerate inclusion and diversity in our value chain measuring and increasing the percentage of Diageo suppliers from female and minority owned businesses year on year*
  • Provide business and hospitality skills to 200,000 people, increasing employability and improving livelihoods through Learning for Life and our other skills programmes
  • Through the Diageo Bar Academy we will deliver 1.5 million training sessions providing skills and resources to help build a thriving hospitality sector that works for all
  • Ensure 50% of beneficiaries from our community programmes are women & our community programmes will be designed to enhance ethnic diversity and inclusion of underrepresented groups 
Preserve water for life


  • Reduce water use in our operations with a 40% improvement in water use efficiency in water stressed areas and 30% improvement across the company
  • Replenish more water than we use for our operations for all of our sites in water-stressed areas by 2026
  • Invest in improving access to clean water, sanitation, and hygiene (WASH) in communities near our sites and local sourcing areas in all of our water-stressed markets
  • Engage in collective action in all of our Priority Water Basins to improve water accessibility, availability and quality and contribute to a net positive water impact
Accelerate to a low carbon world


  • Become Net Zero carbon in our direct operations (scope 1 & 2)
  • Reduce our value chain (scope 3) carbon emissions by 50%
  • Use 100% renewable electricity across all our direct operations
Become sustainable by design


  • Achieve zero waste in our direct operations and zero waste to landfill in our supply chain
  • Ensure 100% of our packaging is widely recyclable (or reusable/compostable)
  • Continue our work to reduce total packaging and increase recycled content in our packaging (delivering a 10% reduction in packaging weight + increasing the % recycled content of our packaging to 60%)
  • Ensure 100% of our plastics is designed to be widely recyclable (or reusable/compostable) by 2025 and  achieve 40% recycled content in our plastic bottles by 2025, and 100% by 2030
  • Provide all of our local sourcing communities with agricultural skills and resources, building economic and environmental resilience (supporting 150,000 smallholder farmers)
  • Develop regenerative agriculture pilot programmes in five key sourcing landscapes
Society 2030: Spirit of Progress

Society 2030: Spirit of Progress

Diageo's 10 year action plan to help create an inclusive and sustainable world, underpinning our growth as a business whilst creating a positive impact in our company, with our communities and for society.

*Statements on representation are a goal for Diageo and should not be considered a target